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CATEGORY MAPPING
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R&D mapping of categories
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Entry points based upon key attributes, emerging science, white space and new innovation.
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Map the category by the trajectory of the science. How will the science be manifest in the market? What is coming in the next 12 months? 24 months? 36 months?
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Competitor review: what they are claiming; the science behind their claims substantiation; intellectual property development; what your competitors are missing
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Experience with broad range of consumer health care products: functional foods/ beverages, supplements, drugs & cosmetics
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