New Product Development

New product development, new categories, new technology. Market innovation.
Jennifer specializes in R&D utilizing emerging science, in “uncharted territory,” and forward thinking development that will leave your competitors wondering why they didn’t think of that.
Commercialization of new products from ideation to launch and distribution
Product and consumer research, including focus groups, IHUT testing, KOL recruitment, trade marketing, doctor and professional detailing, consumer sensory testing, etc.

Flavor profile development, expert sensory panel evaluations and consumer organoleptic testing
Creation of robust substantiation packages
Research support and recommendations
Unique market positioning based upon the science
One of the advantages of having truly unique products that are well substantiated by excellent science is a great reservoir of compelling content for marketing materials.

NEW PRODUCT DEVELOPMENT